Audi's 2015 TT launched with an all-digital dash

Audi’s TT, considered by the German maker as its design icon, got revamped for 2015 and its dash and all-digital cluster made a break from cover at launch. What’s immediately apparent when you hop into the curvy leather-wrapped interior setup at the booth is that the traditional center stack is completely absent. All the information that was once viewable by the entire cabin now seems reserved for the driver alone. It’s decidedly odd that the front passenger no longer has access to the display so we’d suggest that the mysterious Audi 10.2-inch Smart Display we saw at CES about a year ago will feature prominently in the next TT, possibly as standard equipment.

The entire system is simple to use with the 12.3-inch TFT displaying bright colours and easy-to-read fonts. The display features two main modes, including a driving-centric mode where the tach and speedometer are in the foreground; when in navigation mode, they move out to the edges of the screen to offer as much real estate to the maps as possible. The digital dash navigation is done via either steering wheel-mounted controls or the redesigned rotary push-button control mounted on the center tunnel console. A really swish feature of the jog dial sees the top surface of the control act as a touch surface for entering text by scribbling with a finger when required. Now we just need to see the car pick up numbers like it has since 2000. But for now, the new Audi TT Coupé will be priced as follows, standard with the 5 year/100 000km Audi Freeway Plan:

• Audi TT Coupé 2.0T FSI S tronic: R 558,000
• Audi TT Coupé 2.0T FSI quattro S tronic: R 642,000

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#Audi #Audi South Africa #Audi TT

Posted By

Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands such as Sony Mobile, Acer, BMW, Jamie's Italian Restaurants, Channel O and Radisson Blu in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.

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