If you’re a dedicated beer geek, or lover of the ale, chances are you’ll love using the app recently released by the Cape Brewing Company to track your libations. And of those around you.
Have no idea what I’m talking about? CBC’s mobile software (app) allows you to share your beertastic images while following with what and where your friends are drinking theirs. The app uses location-tagged photographs to track the total distance CBC fans collectively travel with their can. On top of that the app has a load of new features. First, fans can see the total distance the CBC’s new can has travelled, view, say ‘cheers’ to, and comment on others’ pictures in a live feed, and see a map of all the places the can has travelled to on the app’s accompanying Love the Journey microsite. Users will also earn badges for travelling with CBC’s new can. Currently, badges can be earned for travelling all the way from 50 km up to 15,000 km. Another set of badges will be be awarded for posts which reach at least 10 ‘Cheers’’ from friends and followers.
The app, and truckload of features is only available in the iOS and Android app for now, but CBC says the features are accessible thorough their micro site as well.
The brewing company promised to deliver new features and updates on the regular. Today’s news is certainly a nice introduction to the digital space.