The recent launch of BP’s Wild Bean Café ‘Design a Cup’ competition is lauded as a powerful way of connecting and engaging South Africans in a meaningful way, beyond just providing them with a great coffee experience.
The competition gives young local talent an amazing platform to showcase their skills and help them along on their chosen career of choice. The winners will also have specific market exposure with their faces, names and achievement widely shared across various media platforms.
To take part in the competition, designers had to create a new look limited edition cup which will be available to coffee lovers at Wild Bean Cafés across South Africa. Designers were encouraged to share how a cup of Wild Bean Café coffee inspires and adds to their everyday African vibe. Whether it be the first sip of coffee they wake up to before tackling their daily routine or be it their morning companion before hitting the road on a spur-of-the-moment sho’t left road trip.
Winner, Tannah Renou a second-year graphic design student from Vega in Durban, who took both first and third spot was inspired by the bright colour combinations of the various cultures in South Africa.
The second winner, Barry Beukes who is in his third year studying graphic design at Vega, is an experienced photographer who loves to travel through the rural parts of Africa embracing and capturing different cultures. “I took inspiration from different African patterns and textures from my photographs. The finished product is a combination of the various patterns I encountered over the years throughout my travels through Africa, bringing to life a design unique to Mzansi,” he adds.
The ultimate prize for both Tannah and Barry is the opportunity to have their award-winning designs featured on Wild Bean Café cups country-wide. They also received an Apple MacBook Pro with a full one-year Adobe CC licence.