Here’s something a bit different involving DStv and, wait for it, gifs and memes… yes you read that correctly. Apparently DStv fans love nothing more than posting memes and gifs of their favourite local show scenes on social media. All the big ‘Haibo’, ‘Tjo’, and ‘Singashaun’ moments from telenovelas or reality shows find their way onto social media, displaying the best in South African humour and insights as they engage on the second screen.
Some interesting facts interesting to note around the channel’s AmaMeme which were by the way launched this week:
- #DSTVAmaMeme trended on twitter yesterday
- The platform had over 10 000 users since it launched
- Most users gravitated towards the local memes
- The most used memes came from Gomora
- Most users clicked ‘watch now’ to navigate to the DStv Premiership.
“South Africans are meme kings and queens. However, we noticed that the quality of memes and gifs are not always the best because they are unsurprisingly taken from pointing a phone camera at a TV screen,” says Thabisa Mkhwanazi, Executive Head Marketing MultiChoice South Africa.
“AmaMeme takes Mzansi’s obsession with memes and gifs up a massive notch. The platform is a central place where all the misery, mirth and mayhem from Gomora, Isono, Legacy, Idols, Mbau Loaded and so many more showsis perfectly captured in memes and gifs,” says Mkhwanazi.
Here’s how it works
Viewers can visit www.amameme.co.za to select a show, character or emotion of their choice and upload the link to social media or their phone gallery for later use.
The site also allows DStv subscribers to click through to DStv and watch shows online. New memes uploaded daily.
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