The current state of events has enforced and encouraged different ways of doing things, one of these comes in the sports world via LaLiga, the Spanish Football Federation. For the last couple of months physical matches had been postponed, luckily some action is set to return following the German Bundesliga resuming in the last couple of weeks, LaLiga set to return this Thursday and lastly, the English Premier League due back on 17 June.
Before all of that though, virtual football was and still is being thrust into the limelight. Although the sport has been building a significant fanbase over recent years, leading to the organisation of successful competitions around the world, the current pandemic has introduced a wave of new fans who are looking for new sources of entertainment online.
eSports fanatics have unsurprisingly increased in recent weeks, reaching 11 million people, this is in the case of #LaLigaSantanderChallenge, a tournament organised by LaLiga and Spanish influencer Ibai Llanos. Naturally, with this increase in the audience base, the hunger for eSports content is also on the rise, a fact that has prompted a new series of programmes from LaLiga and its partner Electronic Arts.
‘eLaLiga Santander Zone’ has subsequently been launched. Described as a new twice-weekly show that offers news and entertainment, eLaLiga is targeted mainly at a younger audience and is about EA’s world-famous FIFA 20 video game.
This initiative, developed along with EA Sports, aims to bring the eSports sector closer to all followers of LaLiga competition and will feature contributions from well-known professional football players, as well as representatives of the 34 clubs that already participate in LaLiga’s professional eSports league, eLaLiga Santander.
Using an online format, ‘eLaLiga Santander Zone’ is directed by Rodrigo Fáez, a well-known Spanish sports journalist who currently works for ESPN and runs his own YouTube channel with more than 200,000 followers. The programmes include interviews with eLaLiga Santander players, professional LaLiga players, eSports influencers and football commentators, as well as showing the funniest aspects of the FIFA 20 game.
To find out more about ‘eLaLiga Santander Zone’ then check here.
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