South Korean auto manufacturer Hyundai late last week announced its partnership with global network CNN on a cross-platform campaign that explores how innovation will change the way we will live in the future.
In the exclusive global partnership, CNN is said to deliver a creative mix of advertising, branded content and sponsorship solutions to “bring to life Hyundai’s vision on human-centred mobility through stories that will engage and inspire CNN global audiences.”
The campaign has content components which includes three films produced by CNN’s global brand studio Create that will convey Hyundai’s messages around the new paradigm of electric. The films discover new possibilities in life and follow individuals’ journeys with curiosity and exploration in mind.
The partnership also includes Hyundai’s exclusive sponsorship of two editorial initiatives ‘Saved by The Future’ and ‘Time Transformed’. Launching across CNN International TV, digital and social platforms, the series explores transport and mobility innovations set to transform our cities, economies and societies in the next ten years. ‘Saved by The Future’ is hosted by TV presenter Nicki Shields and airs from October to December. ‘Time Transformed’ is a special series where CNN meets thought leaders of renewable energy, green mobility, intelligent design, business and urban planning.