Four next-gen tech features from Jaguar Land Rover

Earlier this week Jaguar Land Rover announced that they’re working with Ford and Tata Motors European Technical Centre to test connected technologies that will allow cars to talk to each other as well as the roadside infrastructure, such as traffic lights, in the future.

With Connected and Autonomous Vehicle technologies being one of Jaguar Land Rover’s research priorities, we had see for ourselves what technologies are that JLR is placing heavy emphasis on.

With Advanced Highway Assist the vehicle can overtake vehicles automatically as well as stay in its lane on the motorway without the driver having to touch either the steering wheel or the pedals.

Electronic Emergency Brake Light Assist warns drivers when a vehicle ahead brakes severely or unexpectedly. This is particularly useful when driving in dense fog or if the vehicle in front is out of sight.

Lastly, imagine travelling across central London or Paris without needing to stop at traffic lights because they are always on green. This could be possible with Green Light Optimal Speed Advisory. The car connects to traffic lights advising the driver of the best driving speed required to reach the lights when they are on green. This will improve traffic flow, CO₂ emissions as well as the driver’s experience.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing trainee with extensive experience in launching and building global brands such as Sony Mobile, Acer, BMW, Jamie's Italian Restaurants, Channel O and Radisson Blu in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.