Google Introduces Shoelace, Its New Social Platform

Here’s an interesting move and concept to boot, search engine giant Google has recently unwrapped its new social platform cleverly called Shoelace. We already have so many of them, do we need another one? Well it depends on how you look at it really, we for ones reckon there is a gap for it especially when you look at what the premise behind it is. And despite it baring an uncanny resemblance to the MeetUp app, we reckon it will still outshine its counterpart due to Google’s sheer presence and clout.

According to its official site, Shoelace is defined as “a mobile app that helps connect people with shared interests through in person activities. It’s great for folks who have recently moved cities or who are looking to meet others who live nearby.”

Shoelace comes just months after Google shut down Google+, its most recent and most successful attempt at building a social media website. Unlike its ‘failed’ predecessor, we have a sneaky feeling that this one just might have the legs to last.

The not so great news though is that the app is currently in an invite-only testing phase on Android and iOS at the moment. It gets worse as the beta version is only available within the New York City vicinity, where Google is testing it on a small group of people. The Area 120 team (a workshop for Google’s experimental products) says it is hoping to expand to more cities across the US soon. There’s no word on when this might happen, but you can fill out a form on their website if you’d like to get involved. To participate, you need a Google account to sign in…we are going to try this to see if it works, we doubt it will though.

There’s also no word on if or when it will be expanded to other countries (us included) but we reckon it’s only a matter of time. One to definitely keep a keen eye on. To find out more about the app, including how it works and its functionality then check in here.

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Posted By

Thabiso Moloi

Thabiso has had exposure to a fair bit of different things over the years and as a result he has grown a keen liking to most things under the sun including sports, gadgets, movies etc. He's therefore someone you can't put into a box, he prefers it that way and believes in the notion of life is too short to be predictable. You can find him on Twitter: @Thabz_14