Google to bring in-car Android alongside Audi

According to the Wall Street Journal, Its sources said that Android will power an in-car entertainment system for that automaker we so love, Audi which will run on hardware built directly into the car rather than your smartphone. The collaboration will also involve NVIDIA, and such a system would give you access to the same navigation, entertainment and communication functions available on your handheld device.

Audi recently announced LTE for select models, and a recent report from EE Times suggested that Google’s had the automotive space squarely in its sights since Apple announced its iOS in the Car initiative supported by BMW, Daimler and others. We’ll remain skeptical until we see a product demo, but it would be more surprising if Big G didn’t do something with car companies to stymie its arch-foe.

– Engadget

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing trainee with extensive experience in launching and building global brands such as Sony Mobile, Acer, BMW, Jamie's Italian Restaurants, Channel O and Radisson Blu in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.