Absa has earlier this week announced that they have become the first bank in Mzansi to issue new-look vertical cards to student customers.
From February 2019, the new card is being rolled-out to Absa’s future-forward and tech-savvy student debit and credit card customers, who have already shown appetite for the early adoption of these cards.
But, is it any different from current landscape cards?
The new vertical card design offers more than improved aesthetics, Absa claims, it is the culmination of practicality and functionality, optimizing the digital and physical card experience simultaneously.
According to Cowyk Fox, Managing Executive: Everyday Banking, Retail and Business Bank SA at Absa, the new card is a direct response to the ever-evolving needs of customers. “Think about how you use your card when you make purchases; when you hand over your card to a cashier, tap it to make Contactless payments or dip it into a point-of-sale machine, you’re likely holding it on the short end, vertically”.
Another small but impactful addition is the fact that Absa debit and credit cards are now easily differentiated by a practical new coloured indicator tab that sticks out whether the card is in a wallet or purse or dipped into a point-of-sale device – white for debit card and red for credit card.