If it wasn’t busy enough selling hundreds and thousands of smartphones, Hisense’s TV department has proven it’s no slouch either, with a record 23% of the market share sold last month in South Africa alone with its closest competitors only securing 16% and 15% of market share respectively.
After noting “potential demand for super large TV’s” Hisense is focusing its attentions on its premium T910 ULED television to help it sell the next million – or so.
According to the press release issued late Thursday afternoon, the company’s success can be attributed to a number of reasons. Among these is a sharp increase in demand for televisions in the 49-inch and higher range, with consumers recognising the benefits of larger, more detailed panels. Another determining factor is Hisense’s strategic decision to open a factory in Atlantis in the Western Cape. This investment is paying dividends, with local production being able to shelter consumers from the worst of the rise in the rand/dollar exchange rate.