Huawei lands super Rugby partnerships

Huawei is clearly determined to sew up some of the best content for its Culture Club, or at least, so we think: it just revealed a special, multi-year partnership with South Africa’s top five rugby unions (Vodacom Bulls, DHL Western Province,the Cell C Sharks, the Emirates Lions and the Toyota Cheetahs) as their official smartphone, tablet & talkband supplier.

The lot will receive the latest smartphone offerings from Huawei for players and management. Huawei looks forward to providing the teams with performance incentives in the form of tablets and Huawei’s TalkBand fitness trackers which will be an invaluable monitoring tool for players and management to ensure maximum performance on and off the field, mentioned Huawei in their statement. a

Hopefully, the partnership will extend to the field, too — among other technologies, Huawei will bring their latest tablets to coaches and players to improve their communication and play calling. There aren’t many more details so far, but it’s evident that Huawei wants to cater to Rugby fans with a lot more than just its existing Culture Club app.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing trainee with extensive experience in launching and building global brands such as Sony Mobile, Acer, BMW, Jamie's Italian Restaurants, Channel O and Radisson Blu in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.