The big talk in Movie theatres over the last couple of days has been the launch of the IMAX theatre at the Grove Shopping Mall in Pretoria East where Ster-Kenikor will house the second immersive cinematic experience in South Africa.
What better way is there to launch a premier event then to showcase the new Transformers Age of Extinction?
Carpet rolled out, open bar and floating cuisine decorated in blue cocktails, the finest red meat, fried prawns and chili chocolate deserts. After indulging in everything I could, the suspense set in and was dually shared with a few acquaintances. It was time for us to head into the cinema
“This cannot be, is it real, am I going to watch a movie off of that?” These are the thoughts running through your mind when you step into the IMAX theatre. Shocked and even more anxious you find your seat, where I must say there is no perfect seat because it is one massive screen. IMAX theatres are all customized and have patented the screen and seating design to ensure you’re always in the center of the action no matter where you’re sitting. The seat was one of the most comfortable seats that I have sat in and let me tell you that I have fallen asleep in a few.
[quote_center]“This cannot be, is it real, am I going to watch a movie off of that?” These are the thoughts running through your mind when you step into the IMAX theatre.[/quote_center]
Your anticipation is relieved and every wish of having the best is met. The picture is bigger, better, higher. The quality is crystal clear. You are no longer watching a movie; you are experiencing it first hand!
The new 3D glasses you wear are lightweight and do not give you a head ache, although tilting your head to the side does blur the image slightly. However this is quickly forgotten as you reset and take in everything that IMAX has to offer you. The use of the world’s highest resolution cameras and projection lights; quality so amazing, IMAX claims that you can see from the moon. And then a sound system so clear it begs the questions, “do the world’s largest music festivals know about this?”.
The theatre itself is fascinating and a spectacle to look at in its own right, but once the lights are out everything comes to life and you are in it and nothing else matters.
For their continuous dedication to creating a movie experience so great and for giving us something we didn’t even know we were missing, we salute you IMAX and Ster-Kinekor.