It’s that time of year once again: Virgin Mobile has come on board and are helping stream SkyRoom Live Urban Sessions live online and bring it live (sometimes delayed) to you on SABC1 . Tune in from July 12 and you’ll see big-name musicians play without making a pilgrimage to Indio. Much of the experience will be familiar if you’ve watched before. However, there is a brand twist to this year’s proceedings — In addition to Virgin Mobile, One-eyed Jack has confirmed additional sponsorships from Bain’s Cape Mountain Whisky and Flying Fish Premium Flavoured Beer.
Sponsorship brands aside, this year you’ll have a chance to watch artists like Mi Casa, Reason, The Soil, AKA, Kabomo, Brian Temba, Black Coffee and more while they’re backstage. Yes, you may have a bettertime than fans who paid a premium to be there in person. We wouldn’t count on getting that VIP treatment, but it’s undoubtedly an added incentive to start streaming.