Denmark based cellphone accessories maker, Jabra has recently appointed Ultimo; a Johannesburg based as distributor of premium outdoor products as its distributor in South Africa.
Ultimo, was established in 1998 and has built a strong reputation for representing leading sports and outdoor brands locally and throughout Africa. This, along with its product experience, coupled with their extensive national footprint, will support the Jabra brand in truly making an impact locally and have made them the number one option for Jabra.
Along with the appointment comes the launch of a brand new product dubbed the Jabra Sport Pulse Wireless earbuds that have an in-ear heart rate monitor. According to the presser; Jabra’s next generation of heart rate monitoring technology measures your heart rate via your inner ear. They’re the only earbuds proven to deliver clinical-grade accuracy.
“At Jabra, we are not about the race day/s, we’re about the blood, sweat and tears – our role is to help maximise output in the field, during the training process, by providing a product that optimises output of one’s goals through a device that has a customised fit and Jabra Sport Life App – giving the user an all-in-one training solution.” added Jonathan Pennington, brand and EMEA marketing director for Jabra.
Pricing and availability of the Jabra Sport Pulse Wireless earbuds were not made available at time of publish.