MINI South Africa is jumping into the growing car-sharing market by its new Mini Sharing service in Sandton, north of Johannesburg. Like many similar independently owned car-sharing options, Mini Sharing lets users find the closest available ride via the smartphone app, reserve it, and pay for the time that it’s used.
The local Mini Sharing pilot programme is based at BlackBrick in Sandton, a “vertical village” on the centrally located Fredman Drive. The Mini Sharing service is available exclusively to residents of BlackBrick, and members of the BlackBrick Club.
The company says it’s offering a fleet of its electric MINI Cooper SE.
Pricing is done by the mileage and time, which can make the service seem pretty expensive at first, but keep in mind that it’s designed to be used for quick trips around the city. Think Uber. This is reinforced with the fact that Mini Sharing allows one-way trips, which means drivers can leave the car after one ride, as long as it’s parked within a specified area. All prices are inclusive of insurance, electricity, toll fees and other associated costs.
Mini and its big brother BMW has offered similar car-sharing services throughout Europe, and while it’s debuting in Jozi, the car company says it will eventually be available in more areas and cities.