You read that headline right. Xiaomi has overtaken Samsung and Apple as the number one smartphone brand in the world. This is the first time the company has taken command of the number one spot globally based on monthly smartphone sales (sell-through) volumes.
This reading comes after Counterpoint showed Xiaomi as the number 2 brand globally for the entire second quarter of 2021.
These metrics comes from recent readings presented by Counterpoint Research’s Monthly Market Pulse Service. Counterpoint is careful to note that Xiaomi hasn’t absolutely taken the cake from the other two brands. Xiaomi is shown with approximately 17.1% of global monthly smartphone sales, while Samsung has 15.7% and Apple has 14.3%. Xiaomi does seem to be the quickest-growing smartphone brand – at least in the massive market that is China.
Part of the reason why Xiaomi is growing at such an extreme rate is Huawei’s drop in power. “Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline.” said Counterpoint Research Director Tarun Pathak. It’s also suggested by Counterpoint that Xiaomi’s growth comes at the same time as Samsung’s “decline due to supply constraints.”
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