Old Mutual recently announced the launch of their new music hub in Newtown, south of Johannesburg. Dubbed AMPD Studios, this is a a space created for upcoming musicians to help elevate their careers through music and financial education. Headlined by South Africa’s most influential musicians, Letta Mbulu and Thandiswa Mazwai, the launch boasted a vibrant attendance with the likes of Sjava, Amanda Black, DJ Sphectacula, Tresor, Holly Rey and Manu Worldstar to mention a few who celebrated this moment.
With this, Old Mutual also announced their impactful partnership with industry experts and musicians such as Khuli Chana, Letta Mbulu, Thandiswa Mazwai and Brian O Shea, who will get involved in shaping the careers of future musicians through the AMPD Iconsand AMPD Masterclasses platforms.
AMPD Studios have been designed and created specifically to inspire, motivate and mentor the youth and tech-smart market. The venue will consist of two ultra-modern recording studios where the team of experts and musicians will guide and mentor young aspiring artists and help boost their professional careers.
Key to the success of AMPD Studios is the AMPD Icons and AMPD Masterclasses platforms that will be held at the venue throughout the year. AMPD Icons is a conversation platform that will have artists sharing powerful insights and honest conversations about their experiences in the entertainment industry. The series will be broadcast live once a month on Afternoon Express, Metro FM and Old Mutual’s digital platforms. AMPD Masterclasses will see experts unearth their skills to inspire and motivate the up-and-coming musicians and teach them about what it takes to make it in the music industry.