Philip Morris' IQOS 3 and IQOS 3 Multi smoking gadget is here

Philip Morris has earlier this week introduced an update to it’s ever popular smoking gizmo called iQOS 3 and IQOS 3 MULTI and it’s fast becoming a device that could replace the company’s own tobacco cigarettes.

The company introduced the product in the Sandton, north of Johannesburg recently, describing it as a small electronic gadget that works by vaporizing tobacco rather than burning it. By doing this, per the claims, users are able to inhale the same amount of nicotine as they get from a cigarette, but without all the toxins and carcinogens in tobacco smoke.

The new IQOS 3 and IQOS 3 MULTI delivers a premium tobacco experience with simplified usability, personalization and taste from real tobacco rather than liquid.

The new products have new features including; a simplified user interface, smaller holder and charger and a more sophisticated design, while the revolutionary IQOS 3 MULTI provides 10 consecutive uses without needing to be recharged. The products have also been made more functional with its smaller holder and charging innovations as well as state-of-the-art design and premium feel.

Philip Morris International is the world’s largest global tobacco company, and it has been facing growing business hurdles. Social attitudes toward smoking have changed greatly in the past few decades, and regulators are increasingly rolling out new rules that make life harder for tobacco companies and smokers alike.

Circling back to iQOS, Philip Morris says it spent $3 billion and over ten years on smokeless research that ultimately produced the product, among other things. The company claims the vapor produced by this device has sub-10% the level of carcinogens found in tobacco smoke.

The iQOS device itself costs about R1800, and it utilizes tobacco sticks, which resemble cigarettes. These tobacco sticks are sold in packs of 20, just like cigarettes. Both the IQOS 3 and IQOS 3 MULTI will be available for pre-order on the 24th of November and on shelf from the IQOS Kiosks and stores from 3rd December.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.