In the spirit of all things experiential, Redd’s, the only premium cider to offer crisp refreshment is making its way to Bloemfontein this
And as part of the much anticipated carnival celebrations, the brand is said to be debuting its experiential vehicle to the area. The REDD’S CRISPAAHHHH container is the new innovation from the brand which promises to deliver an exciting, spontaneous & interactive experience for consumers to engage with the brand in the most intrinsic manner. Here,
drinkers consumers can expect this new form of brand interface at popular events some of which include the REDD’S national carnivals which will be taking place in Bloemfontein on 02 October.
Last year’s Bloemfontein carnival proved to be a successful grand affair, of which the brand decided to revive it and bring it back. With that, Redd’s has also taken the opportunity to embark on a campaign to find raw talent from the streets of Bloemfontein, to be included in the REDD’S Carnival 2015 procession taking place on the 2nd of October.
Entrants can consist of any organisation, with a minimum of ten people that must be over the age of eighteen. REDD’S is looking for dancers, non-profit organisations, businesses, musicians, book clubs, sports teams, but most of all the people of Bloemfontein that make the city a vibrant collaboration of culture. All entered participants will be part of the REDD’S Carnival procession and the winning group, selected from these entrants, will receive a cash prize of R20 000.
Those interested to be part of the procession can SMS Verb media on 074 409 8049 with their organisations name and what you do (e.g. Bloem dancers, Pantsula dancers). As always, I’ll be tweeting, Instagramming and Facebooking the day’s happenings.