Vaseline Men earlier this week launched their new #StartStrong campaign in partnership with home-grown International artist Riky Rick and SA cricketing hero Kagiso Rabada.
According to Bakani Ntaisi, Marketing Manager at Unilever, the #StartStrong campaign pays homage to the quintessential modern South African man on the path to greatness: hardworking, well-groomed, career-driven and focused, He’s driven by passion and underpinned by traditions. He is motivated to succeed – to write his own story.
The brand has partnered with music superstar Riky Rick and cricket hero Kagiso Rabada for the #StartStrong campaign to exemplify the Vaseline man who is on his path to success.
At the campaign launch event in Johannesburg, guests explored two experiential zones that depicted the daily preparation rituals of Riky Rick and Kagiso Rabada that help them start strong every day. In addition to this, Thulani Ndlovu, well-respected South African life coach, spoke about the value of ritual and attention to detail as key aspects in helping men achieve their goals.
The #StartStrong campaign includes a range of influential South African men, including artists, stylists, writers, entrepreneurs and professionals. The campaign will be rolling out on television and digital platforms throughout 2017. Join the conversation about the modern South African man and what he does to start strong by using the hashtag #StartStrong on Twitter and Instagram.