On November 2, Dstv’s Now app allowed premium subscribers to live stream the final of the Rugby World Cup. Two days later, the company has announced, the world cup final has set a new viewing record for Dstv Now, which says more than half a million unique users around the world were served with rugby content on the day. The number of active DStv Now users is four times higher than just two years ago.
The number of hours streamed in a single day on the service now regularly tops one million, which is more than 100 years’ worth of viewing for a single person.
The figures represent a new trend at Dstv — the company’s digital arm (Connected Video division of MultiChoice) used to keep its viewer numbers a secret, but has started dropping some details here and there when something it launches manages to draw in a massive number of viewers.
Dstv Now also bragged about the data carried by content delivery network partners during the Final peaked at more than 500 Gbps (more than 4 000 GB of data per minute), another record for DStv Now in Africa.