As Showmax has already become a major player in the streaming video market, it’s now looking to move beyond just offering TV shows, movies, and original series.
According to a statement released by the service itself earlier today, the company wants to challenge broadcast TV by offering coverage of live sporting events from SuperSport, including soccer, golf, tennis, and athletics
In June 2019, Showmax began testing sport live-streaming, and the new Showmax Pro service is based on the results of this. The service is currently only available in Kenya and Nigeria.
Another key development for the service and its African markets has been adapting the service for the data connectivity constraints on the continent and focusing on the most-used viewing devices. In November last year, Showmax launched a mobile-only service for smartphones and tablets featuring all of the Showmax content but at half the cost of the standard Showmax service and consuming less data.
This service has also proven popular, so in addition to the standard version of Showmax Pro there will also be a mobile-only version at half the price.
There is no specific date for the South African launch of Showmax Pro, and the company said that sport content and pricing may vary by country.
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