In the mood for something with a little humor while involving a tech twist to it? Confused? Then it’s best to continue reading. Global digital lifestyle brand and 2-for-1 discount app, the ENTERTAINER, which we gave you the heads up on not too long ago. They claim to have run out of creative ways to respond to (some rather straightforward) customer queries on their social channels…which can be a bit awkward I’m sure you can agree.
In light of this, the brand’s customer service department has been temporarily outsourced to Schalk Bezuidenhout, local actor and comedian, who has tackled the new job description head on:
“Our customer service team was struggling to answer some of the baffling questions we were getting on social media. After an emergency brainstorming session late one night, someone suggested that Schalk would be the perfect man for the job, and I agreed. I immediately forgot about the decision, until a few days later, when my marketing team had already employed him and made the videos. It was too late to backtrack, so I guess he’s our customer service guy now.” – Jenny Coulson, Marketing Manager South Africa
“When I heard our team in South Africa wanted to hire Schalk Bezuidenhout to answer our customer queries, I said sure, go for it. Because I thought they were joking. Turns out, they were not joking.” – Mike Rich, Global Marketing Director
The video which was released yesterday (13 February) features Schalk telling the ENTERTAINER’s customers exactly what he thinks of them. Bold move or huge mistake? Do discuss.