The Global Citizen music festival that happened on our shores last year in December was without a doubt one of the most iconic events to have ever happened globally. Based on an initiative geared towards social change, the movement is continuing to grow from strength to strength. Taking it a step further is National Geographic who recently announced that ACTIVATE: THE GLOBAL CITIZEN MOVEMENT, a six-part documentary series from National Geographic and Procter & Gamble, co-produced by Global Citizen and RadicalMedia, will premiere 8 September at 20:00.
ACTIVATE is a multiplatform storytelling partnership and six-part documentary series — bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels. It will raise awareness about extreme poverty, inequality and sustainability issues to mobilize Global Citizens to drive meaningful and lasting change on the Global Citizen platform.
Each episode delves into a different issue connected to the root causes of extreme poverty, following a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists, action takers and people whose lives are being changed. Episode topics include eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for displaced children, ending plastic pollution and helping solve the water crisis.
ACTIVATE will take audiences from the Global Citizen Festival stages to the front lines of change around the world while spotlighting real-time efforts to address issues related to extreme poverty. Through the eyes of activists including Hugh Jackman, Priyanka Chopra Jonas, Becky G, Usher, Common, Rachel Brosnahan, Gayle King, Bonang Matheba, Pharrell Williams, Darren Criss and Uzo Aduba, and told through the iconic storytelling lens of National Geographic, viewers will hear the stories, meet the people and witness first-hand the work that is being done to combat extreme poverty and inspire a global movement.
“The issues highlighted by ACTIVATE have a real place here in Africa, and we look forward to engaging with audiences through the series and our digital platforms to stimulate positive change” said Evert Van Der Veer, for Media Networks, The Walt Disney Company, Africa.
The series has been filmed in Mexico, Nigeria, Peru, the Philippines and South Africa, and across the United States in California, New York, Tennessee and Washington, D.C. The ACTIVATE series will illustrate experimentation with new content and distribution models, and new ways to mobilize viewers across the world.
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