Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would prefer to make it easier. That’s why the Under Armour HOVR Machina running shoes bring more to the table than just a comfortable fit.
Launched in February this year, the Under Armour HOVR Machina comes standard with UA’s Real-Time Form Coaching technology, allowing you to track distance, duration, and even the path you take as you run and even gain unprecedented insight into your running form. So if you’re in the market for a fitness tracker, you should definitely consider these high-tech and digitally connected shoes.
A Fitbit, Apple Watch, or Garmin smartwatch can help you track your fitness, but not quite in the same way as these shoes. These digitally connected sneakers can gather data on your run with or without your smartphone on hand. The sensor inside the shoe allows for some powerful tracking tools that provide key metrics and even suggestions to help you improve. All you need to do is download the UA MapMyRun app, add your shoe, and get full access to data tracking and gait coaching based on your movements.
While the digital aspect of these shoes is definitely exciting, it’s not the only feature that makes them unique. The UA HOVR technology was built to provide that ‘zero gravity feel’ to help reduce the impact of each step. Inside the Machina, the HOVR technology features a new uncaged UA HOVR midsole—all the benefits of soft HOVR cushioning, without any extra weight. UA developed a precise geometry that doesn’t require as much cage surrounding the UA HOVR midsole. The cage supports UA HOVR underneath the midsole, while the sides are now uncaged, saving weight while still providing responsive cushion.
The UA HOVR Machina are available in Under Armour Brand Houses around South Africa at a retail price of R2999.