Vodacom’s 20th birthday plans have been heavy under wraps for a while now. As you may have heard (or not) Vodacom has been airing ads telling subscribers they’re in for a treat this weekend. First, Vodacom is to offer 1GB of free data to all of their subscribers this Sunday, 11 May – this is just the start of a larger strategy.
On Sunday, we’re giving all Vodacom customers 1GB of free data to use for the day. No strings attached, just a huge thank-you for being with us over the last 20 years. This is in fact just beginning. We’re planning a year of celebrations and have new firsts lined up throughout the year,” said Shameel Joosub, Vodacom’s CEO
On 1 June 1994 when Vodacom activated the phones of more than 36 000 subscribers for the first time ever. It was initially estimated that the market could potentially grow to 250,000 subscribers. By the end of 1995, this was already surpassed, with 400,000 cellphones in use in the country. Within four years, Vodacom alone had more than one million customers. Twenty years after the network was first lit up, Vodacom now has over 33 million customers.
DRUM ROLL…To celebrate our 20th anniversary our #VodacomGift to all our subscribers is 1GB of free data on the 11th May only. #VodacomGift
— Vodacom (@Vodacom) May 9, 2014
To check your balance on your free 1GB allocation dial *111*600#. The data will be valid until 23:59 pm on 11 May 2014.
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