Waze coming to all Ford owners globally starting in April

Ford is at Mobile World Congress and has made an announcement that Ford owners around the world can appreciate. Starting in April 2018, the Waze navigation and traffic app will be available to Ford owners around the world. Waze has more than 100 million active users and is the largest community-based navigation app out there.

The idea behind Waze is to crowd-source traffic information to help people avoid being stuck in traffic. The tie-up with Ford and Waze means that iPhone users will be able to project Waze from the smartphone to the larger screen in their car via AppLink. Ford previously offered similar access with the nav app Sygic via the AppLink platform and the SYNC 3 Navigation System with Ford Pass Live Traffic.

AppLink allows supported smartphone apps to be shown in the touchscreen integrated into the vehicle. AppLink also provides drivers with advanced voice and steering wheel controls. Ford’s system sounds similar to Apple CarPlay and Android Auto.

Ford also talked about other mobile app integrations in Barcelona including support for podcast app Acast. That app is available to drivers with offline downloads and an intelligent recommendation engine that analyzes commute times and suggests podcasts to fit the journey.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.