YouTube Music rolls out new features

In the fair war for music streaming dominance, functionality and feature sets are a big deal for consumers. YouTube Music’s most recent launch means it has some catching up to do compared to more established players like Spotify and Apple Music.

Earlier on this week it tried to give itself an edge by rolling out a feature it’s unique situated to deliver. If you’re a YouTube Music subscriber, you’ll now be able to switch between audio-only tracks and music videos whenever you wish.

Simply put, this means that if you’re listening to a track and you decide you’d like to watch the music video for that song, you don’t need to switch apps to do so. Obviously, this feature doesn’t work with every single song on the service, but Google says that it’s already “perfectly time-matched” more than five million music videos to their audio-only tracks, so you can switch at any time during the song without interruption.

If the track you’re listening to has an accompanying music video that’s been time-matched, you’ll see a video button pop up at the top of the screen. Tapping that button with switch you to the music video, with another tap sending you back to the audio track.

YouTube also says that it feature is a good way to avoid sitting through all of the additional stuff that sometimes comes along with music videos, such as long introductions. If you’re not interested in watching music videos at all, you can go into settings and toggle this functionality by turning “Don’t play music videos” on.

You’ll find this feature in both the iOS and Android apps for YouTube Music, as long as it’s updated to the most latest version. So, make sure you’re all updated and take it for a spin.

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#Google #Music #Music Streaming #YouTube #YouTube Music

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.