1 Millionth BMW 3 Series Sedan leaves Rosslyn Plant

BMW South Africa earlier this week announced the production of its one-millionth BMW 3 Series Sedan at its manufacturing plant in Rosslyn, east of Pretoria.

The one-millionth BMW 3 Series Sedan rolled off the assembly line at plant Rosslyn on Thursday. The anniversary celebration formed part of a special visit by Chairman of BMW South Africa and member of the Management Board of BMW AG responsible for production, Harald Krüger.

Since its inception, and even before the establishment of a dedicated international automobile industry, BMW South Africa has been exporting cars internationally. The company was also the first South African car maker to adjust its entire production configuration to begin an export programme in 1994, ahead of the announcement of the Motor Industry Development Programme (MIDP), which is now the Automotive Production and Development Programme (APDP).

In 2014, BMW 3 Series Sedan exports from Plant Rosslyn increased by over 17% which clearly solidified BMW South Africa’s position as the country’s leading exporter of premium vehicles and components as well as a significant contributor to the South African economy.

BMW South Africa directly and indirectly employs over 43,000 people (3,737 associates at the plant and at the national sales organisation, 3,780 dealer staff and more than 36,000 first-tier supplier employees). In 2014, more than 2,967 workers at the Rosslyn Plant built 68,771 BMW 3 Series Sedans for the local and export markets. Since 2010, Plant Rosslyn has been producing the BMW 3 Series Sedans with all-wheel drive (xDrive).

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.