First Impressions: Audi A1 Sportback

WE recently joined Audi as they pulled the covers off the new A1 Sportback at a swanky launch event that proceeded from the North of Johannesburg. Might we add, the little compact car is very attractive.

Audi says that the new A1 Sportback has grown significantly in length with an additional 56 millimetres, it now measures 4.03 metres. At the same time, the width has remained almost the same at 1.74 metres. The new-generation model is only 1.41 metres in height.

The overall design delivers what Audi calls a “taut, sporty look.” The car has a wide Singleframe grille with implied side air inlets. Under the leading edge of the hood are three flat slits, a homage to the sport quattro. Audi designed the A1 Sportback to resemble the Ur-quattro and Sport quattro from the side.

We learnt at launch that the car can be fitted with S line equipment with larger air inlets, additional sill trims, and an elongated slit centrally below the hood with two fins and a larger rear wing. Audi also offers an Edition model that is based on the S line features and is offered from the market launch of the car.

Audi says that launch is particularly distinctive. It has 18-inch wheels while the body of the vehicle has Python Yellow paint colour. The Audi rings on the side of the car will be offered in the same color as the wheels. LED headlights and LED taillights are fitted that are dark tinted.

Customers are able to combine interior and exterior trim lines however they want. That means buyers can get basic, advanced, or S line in various configurations. A black styling package is offered along with Interior advanced and Interior S line packages.

The car has a starting price of R359,900 for the Audi A1 30 TFSI S tronic and up to R 488,000 for the Audi A1 40 TFSI S line S tronic.

Post Views: 1,313

#Audi #Audi A1 #Audi South Africa

Posted By

Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.