Here’s what Mzansi shoppers are doing online

South Africa’s biggest daily deals site recently held its 2nd annual index aimed at better understanding South Africa’s online consumer behaviour. More than anything, the index is focussed on identifying areas the business was falling short and focusing on more of what the customer wanted from the online retailer.

This year’s survey had over 9,000 respondents take part, (almost double from last year) and was varied between active online shoppers, infrequent online shoppers and non-shoppers.

This year’s notable takeaways:

The vast majority of online shoppers fall between the ages of 25 and 54. This means the 25 – 34 year old age bracket is down 4% from last year, while the 35 – 44 and 45 – 54 age brackets are up 2% respectively
People are spending more than 3 hours a day on the internet.
Customers are returning to shop between once a week and once a month. This figure is up 3% from last year, with nearly two thirds of the group falling into these brackets.
50% of the respondents identified security trust as the main detractor from shopping online.
60% of people prefer to shop using their mobile phones. Although, when asked which platform the respondents preferred shopping from, websites were favoured over apps.
Top 3 categories shopped on the platform are: Tech (41%), fashion (39%) and appliances (32%).

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Posted By

Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.