Volvo Resurrects XC70 Name for 200km Electric Range Plug-in Hybrid SUV

Volvo Cars has unveiled its first extended-range plug-in hybrid vehicle, the all-new XC70 mid-size SUV, capable of traveling up to 200 kilometers on electric power alone – setting a new benchmark in the plug-in hybrid segment.

The revival of the storied XC70 nameplate marks a significant strategic move for the Swedish automaker as it navigates the global transition to electrification. Built on Volvo’s new SMA (Scalable Modular Architecture) platform specifically designed for premium extended-range plug-in hybrids, the vehicle represents what the company calls “a perfect bridge to full electrification.”

“The XC70 marks our strategic entry into the extended-range plug-in hybrid segment, a perfect bridge to full electrification,” says Håkan Samuelsson, president and chief executive of Volvo Cars. “It enables us to maintain and develop a balanced product portfolio, while offering a highly attractive alternative to customers who are not yet ready for fully electric cars. This is also an example of regionalisation, where we adapt to the local market needs.”

Bridging Two Worlds

The new XC70’s remarkable electric range addresses one of the most common criticisms of plug-in hybrids – insufficient battery-only driving distance. At 200 kilometers (as measured on China’s CLTC standard), the XC70 pushes far beyond typical plug-in hybrid capabilities, allowing most daily driving needs to be handled without engaging the combustion engine.

This extended electric range, combined with fast charging capabilities, creates what Volvo describes as “a car for every type of journey.” The efficient combustion engine serves as a range extender, eliminating the anxiety associated with pure electric vehicles while maintaining the flexibility for longer trips without frequent charging stops.

Modern Scandinavian Design Evolution

The XC70 carries forward Volvo’s Scandinavian design heritage while introducing several forward-looking elements. The vehicle features a commanding stance with a distinct silhouette created by seamless flowing lines and a sweeping roofline that meets a sculpted shoulder line.

At the front, the XC70 borrows styling cues from Volvo’s all-electric lineup with a shield-like closed grille incorporating an active shutter system that automatically adjusts to optimize aerodynamics, cabin climate, and cooling needs – contributing to improved energy efficiency and extended driving range.

The signature Thor’s Hammer daytime running lights have evolved to a bolder expression, sitting above Matrix LED headlights that intelligently adjust to road and traffic conditions for improved visibility and safety. The rear features vertical C-shaped taillights seamlessly integrated into the rear glass, creating what Volvo describes as “a flush, contemporary appearance that is both striking and functional.”

Market Strategy

Initially targeting the Chinese market, where demand for extended-range plug-in hybrids has shown strong growth, the XC70 will be available for order later this year. Volvo Cars indicates it is “exploring potential additional markets at a later stage,” though specific regions beyond China have not been named.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.