BMW South Africa has introduced the BMW X3 20 Pure Design, a new entry-level petrol variant that expands the locally-built X3 lineup. Priced from R1,107,760 (incl. VAT and CO₂ tax), the Rosslyn-manufactured SUV offers a premium alternative to the popular diesel-powered X3 20d.
Petrol Power Meets Mild-Hybrid Efficiency
The BMW X3 20 Pure Design features a 2.0-litre four-cylinder petrol engine enhanced with 48V mild-hybrid technology. This powertrain delivers 148kW between 4,400 and 6,500 rpm, with 335Nm of torque available from 1,500 to 4,000 rpm.
Performance figures include a top speed of 218km/h and average fuel consumption of 7.5 litres per 100km. The mild-hybrid system improves efficiency by recovering energy during braking and providing electrical assistance during acceleration.
Pure Design Philosophy: Premium Features at Accessible Pricing
Building on BMW’s Pure Design specification introduced in the 1 Series and 2 Series Gran Coupé, the X3 20 Pure Design combines authentic BMW styling with advanced technology. The variant is positioned to attract value-conscious customers who refuse to compromise on luxury.
Standard exterior features include the distinctive BMW Iconic Glow kidney grille, 19-inch wheels with run-flat tyres, LED headlights, and a panoramic glass roof. Aluminium satin-finished accents throughout the vehicle enhance its premium appearance.
Luxurious Interior Appointments
Inside, the BMW X3 20 Pure Design showcases a wraparound cabin design with electrically adjustable sport seats finished in either black or espresso brown Veganza synthetic leather. The BMW Interaction Bar provides ambient interior lighting, creating a welcoming atmosphere for all occupants.
Technology highlights include a curved touchscreen running BMW Operating System 9, wireless smartphone charging, and a Harman/Kardon surround sound system. Comfort Access keyless entry adds convenience to daily use.
Advanced Driver Assistance and Practicality
Safety and convenience are prioritized through driver assistance technologies including Park Assist and Driving Assist. These systems help drivers navigate tight spaces and maintain safe distances on highways.
Practicality is enhanced by a fully electrically operated tow hitch and generous luggage capacity ranging from 570 to 1,700 litres with the rear seats folded. This versatility makes the X3 20 Pure Design suitable for both daily commuting and weekend adventures.
Comprehensive Ownership Package
BMW Financial Services South Africa supports the X3 20 Pure Design with tailored finance solutions and ownership packages. Customers can choose flexible finance or lease options customized to individual budgets and preferences.
The ownership experience includes comprehensive Motorplan coverage for service and maintenance, access to BMW’s nationwide retailer network, and BMW On Call providing 24-hour roadside assistance. These benefits ensure peace of mind throughout the ownership journey.
Strategic Market Positioning
Jean-Francois Bidard, Head of Product Management at BMW South Africa, explained the rationale behind the new variant: “The BMW X3 20 Pure Design is a strategic addition to our line-up. We want to ensure we have a petrol offer that is attractive alongside the dominant BMW X3 20d M Sport derivative to cater to a range of customers.”
He added that the model reflects BMW’s commitment to evolving the Rosslyn-built X3 portfolio while responding to market demand in the premium segment.
Expanding the X3 Lineup
The BMW X3 20 Pure Design joins the existing X3 range, which includes the X3 20d diesel, X3 30e plug-in hybrid, and performance-oriented X3 M50 xDrive. This expanded lineup ensures BMW can meet diverse customer preferences for fuel type and performance levels.
All X3 models are manufactured at BMW’s Rosslyn plant near Pretoria, showcasing South African automotive manufacturing excellence.
Availability and Test Drives
The BMW X3 20 Pure Design is now available at BMW retailers nationwide. Interested customers can visit www.bmw.co.za for more information or to book a test drive.
Key Specifications:
- Engine: 2.0-litre four-cylinder petrol with 48V mild-hybrid
- Power: 148kW (4,400-6,500 rpm)
- Torque: 335Nm (1,500-4,000 rpm)
- Top Speed: 218km/h
- Fuel Consumption: 7.5 l/100km (average)
- Luggage Capacity: 570-1,700 litres
- Price: R1,107,760 (incl. VAT and CO₂ tax)
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