Audi bags most innovative brand awards

For the second consecutive time, the Audi brand has achieved overall victory in the Automotive Innovations Award in the premium manufacturer category.

With this, the brand with the four rings once again demonstrated its versatility and innovative strength in important future segments like aerodynamics, lightweight construction, connectivity and piloted driving.

“With 84 new improvements in the reporting period, Audi showed the most innovation of all brands (volume and premium brands) and is therefore the most innovative brand overall,” the jury stated in its explanation for the decision. Four subject areas were incorporated into the evaluation: automotive drive systems, autonomous driving and safety, vehicle concepts and body, and interface and connection. In addition, Audi garnered awards as the most innovative brand in the two last-named individual categories.

Audi garnered awards as the most innovative brand in the two last-named individual categories.

The Centre of Automotive Management and PricewaterhouseCoopers AG presented the Automotive Innovations Award for the fifth time this year. The award honors the most innovative car manufacturers and suppliers for the year. Over 1,162 innovations from 19 automobile manufacturers and 60 brands were considered for the award.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.