Carver's Weiss Beer Reviewed

For the past 6 months – or so, I’ve been fascinated by the world of Craft Beer; Its culture and how vivid drinkers have their unwritten rules on how its supposed to go down, and go down well. So when our national pride, SAB, introduced their follow-up foray to the world of specialty beer – following Milk Stout of yesteryear – I had to get my ~~hands~~ taste-buds on Carver’s Weiss.

First Impression Count.

SAB’s clever marketing trick is that this a beer for everyone – male and female – to best enjoy at their leisure. From the packaging itself all of this is clearly evident. The introduction of the product is portrayed through an easy, table-like setting where friends are having a relaxed afternoon with their Carver’s (Weiss) out.

Our Carver’s Weiss arrived well over 3 weeks ago for tasting. We explain the delay in review after the jump.

Carver’s pours a deep, coppery light brown with no trace of haze or sediment. Pour it in a glass and it gives a good white head which drops down to a foam cap. I am not much of a beer-expert nor am I habitually not sober. There’s also tastes of light hops which sticks around long after the yeasty flavours have faded away. Fruitiness overlays the bitter flavours that kick at the first sip. Overall, fairly bitter and on a par with similar weiss beers. At 5% there’s surprisingly little alcohol to be tasted or felt. But you know our country’s regulations would say otherwise.

Bubbles are something else.

Maybe, just maybe I have tasted too many more exciting beers of late, but SAB’s artisanal offering is thoroughly drinkable with a meal and boasts much flavour and character, and at 5% it is just right for a session (craft) beer.

As we wrapped up our testing I polished off the last Weiss bottle, which despite its canny self, managed to hold a decent head after being run through hundreds of kilo meters to reach our office. In a presser released when the product launched, Richard Lawrence, SAB’s innovation Marketing Manager mentioned that the company is confident they have found a unique position in the market for this new Weissbeer. “Carver’s Weiss is a desirable speciality beer that sits beyond premium beers from a flavour and aroma point of view but is still accessible in terms of taste, price and availability.”

The brand is available at major liquor outlets for the recommended sales price of R89.99 for a six-pack of 440ml bottles or 440ml cans.

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#Beer #Carver's Weiss #Craft #SAB #Weekender

Posted By

Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.