Emirates Identifies Mzansi’s Super Jazz Band

We were lucky to attend this last year and building on the success of the competition, Emirates has announced its second edition of Emirates Pursuit of Jazz, in partnership with Universal Music Group (UMG), the world’s leading music company. This year, the search was focused on finding South Africa’s super jazz band. Through a partnership with Vodacom, subscribers to Vodacom Video Play can now meet the band by watching the 10 episodes, with the first episode airing on 14 November 2019 and continuing till mid-December 2019.

In this year’s format, the winning band members are musicians from four categories: Drum and Bass, Guitars and Keys, Horns and Brass, and Vocals. The competition phase of Emirates Pursuit of Jazz consisted of 16 musicians from each category audition for a chance to be a part of the Super Band, which was shortlisted to the top 24 battling it out for a chance to showcase their talent across the region.

The final super jazz band, now consisting of eight band members, will receive a UMG record deal and a chance to tour around South Africa to showcase their talent. They will also receive a trip to Dubai on board Emirates.

“When we launched the Emirates Pursuit of Jazz last year, the response was tremendous, and the competition resonated with our audience who are passionate about jazz. This year, we wanted to build on the groundswell of support we have received, and celebrate the incredible talent in South Africa’s jazz music scene, with a full-fledged band. We aspire to connect with South Africa and its communities in a meaningful way, bringing them closer to family and friends across the globe and with this competition, we are bringing them closer to their dreams and music goals”, said Fouad Caunhye, Regional Manager, Emirates Southern Africa.

Emirates Pursuit of Jazz will release episodes on Vodacom Video Play for the people of South Africa to stream and get to know the winning jazz musicians and their journey. Fuelled by their passion for music, viewers will get a glimpse into who they are, where they come from, and how they fit into the super band. Watch as their story unfolds every week.

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Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14