First Impressions: 2023 BMW 320d and M340i

I had the opportunity to test drive the 2023 BMW 320d and M340i just this past week, and I have to say, I was thoroughly impressed with both models. The BMW 3 Series has always been a popular choice for drivers seeking a balance of luxury and performance, and these latest models deliver on both fronts.

Before we jump into ~~things~~ the cars, you might be asking yourself why am I only sharing my First Impressions now when the cars have been on the roads for close to 5 months now. Well, the official media launch only took place this week. BMW sighted strategic planning as a reason for the delay. And thus, here we are.

Looks and Design

In terms of looks, the 2023 BMW 3 Series models are sleek and modern, with a distinct BMW style that is instantly recognizable. The front of the car is dominated by the signature BMW kidney grille, which has been slightly enlarged for this model year, giving the car a more aggressive look. The headlights are also sleeker and more angular, adding to the car’s sporty aesthetic.

The overall design of the car is aerodynamic, with sharp lines and curves that give it a sporty, athletic appearance. Both models I drove featured a panoramic sunroof, which added to the car’s overall elegance and gave the interior a spacious, open feel.

Technology

As you might expect from a luxury car brand like BMW, the technology in the 2023 3 Series models is top-notch. The iDrive infotainment system is user-friendly and easy to navigate, with a large curved touchscreen display that is responsive and intuitive. The system also supports both wireless Apple CarPlay and wireless Android Auto, so you can easily connect your phone and access your favorite apps on the go.

One feature I particularly enjoyed was the BMW Digital Key, which allows you to use your smartphone to unlock and start the car, without the need for a physical key. It’s a convenient feature that eliminates the need to carry a key fob around with you. Simply download the BMW app and you’re set.

Driving Experience

Of course, the driving experience is where the BMW 3 Series really shines. I drove both the 320d and the M340i, and while they have different engines and performance capabilities, both models delivered an exhilarating driving experience.

The 320d is powered by a 2.0-liter four-cylinder diesel engine that produces 140 kW of power and 400 Nm of torque. It’s a peppy engine that delivers smooth acceleration and a responsive driving experience. The M340i, on the other hand, is powered by a 3.0-liter inline-six engine that delivers 285 kW of power and 500 Nm of torque to all four wheels. It’s a more powerful engine that provides thrilling acceleration and a sporty driving experience.

Both models handle beautifully, with responsive steering and a suspension system that keeps the car stable and planted on the road. The brakes are also strong and reliable, providing excellent stopping power when you need it.

Practicality

While the BMW 3 Series is a luxury car, it’s also practical for everyday driving. The interior is spacious and comfortable, with plenty of legroom for both the driver and passengers. The trunk is also surprisingly roomy, with enough space to accommodate a few suitcases or a week’s worth of groceries.

Fuel economy is also impressive, with the 320d delivering an estimated 47 mpg on the highway and the M340i delivering an estimated 30 mpg on the highway. This makes the 3 Series a practical choice for drivers who want a luxury car that won’t break the bank at the gas pump.

Final Thoughts

Overall, my experience driving the 2023 BMW 320d and M340i was incredibly positive. Both models are stylish, luxurious, and practical, with top-of-the-line technology and a driving experience that is both sporty and exhilarating. Whether you’re looking for a car for your daily commute or a weekend joyride, the BMW 3 Series is definitely worth considering.

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#BMW #BMW 3 Series #BMW South Africa

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.