Here’s why Volkswagen stopped advertising on Twitter

In case you missed it, things have been rather messy ever since Elon Musk took over Twitter. So messy that even thousands of users have already deactivated their accounts.

In the midst of all the confusion for current and former Twitter employees and users of the site, one thing is certain: quite a few advertisers aren’t happy. General Motors, one of the largest automakers in the world already pulled the plug on advertising on the platform earlier this week and several other brands like Pfizer followed suit in the wake of the new ownership chaos.

“We are closely monitoring the situation and will decide about next steps depending on its evolvement,”
Volkswagen said in a statement.

To add fire to the flame, Volkswagen Group told its family of brands to suspend advertising on the now-beleaguered social media platform. Volkswagen Group consists of not only Volkswagen, makers of cars like the Jetta and Golf GTI, but brands like Porsche, Audi, Bentley, Lamborghini, Ducati, Cupra, and Seat. Losing just GM with its four total brands would be a huge blow to any social media platform, now Twitter has to manage losing ads from the additional eight brands under Volkswagen’s umbrella.

Advertisers en masse are seeing Twitter as a potential poison to its advertising revenue, and it’s been about a week since Musk took over. As of now, the advertisements from Volkswagen group are temporarily paused according to Reuters and no timeline has been given for when the group will decide to start ads up again.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.