HTC One M8 South Africa launch

The “all new” HTC One has been one of the worst-marketed smartphones of 2014, but as of yesterday (09 July) that all changed. The Taiwanese manufacturer has taken the local wraps off its latest flagship at a presser in Sandton and fans of the previous model (count us among them) won’t be disappointed.

The phone boasts the same aluminum unibody construction as last year’s model, but with more pronounced curves and even more metal this time around. A full 90 percent of the body is made of aluminum, quite a bit more than the 70 percent on the previous model. That means it’s about 30 grams heavier, but it seems like a small trade-off given the incredible design and spacious 5-inch screen. That panel is still a 1080p S-LCD3 one, which means you can count on the same bright colors and deep blacks. Plus the whole front is protected by a sheet of Gorilla Glass 3. Oh, and before we go any further — the pair of capacitive buttons have been replaced with the standard trio of Android soft keys! (you ca breathe now)

Thanks to the partnership with Brightstar Distribution, the new HTC One is now available in three colors (gunmetal gray, glacial silver and amber gold) at leading retailers with Vodacom and MTN confirming pricing from R499 (R11 119 once-off) while Orange has set theirs at R7 865.

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#BrightStar Distribution #HTC One #MTN #Orange #Vodacom

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.