Huawei set to overtake Apple in smartphone sales

The numbers are in and IDC’s most recent smartphone shipment and sales report suggests that as Apple’s smartphone unit shipments decline, Huawei rises, and Samsung pulls further away from the pack.

In the second quarter of the year 2016, Samsung is well ahead of the smartphone-selling group with an estimated 77-million units sold over the past three months. Next is Apple with an estimated 40.4-million units, then Huawei with 32.1-million units sold. Huawei was in third place this past quarter as well according to IDC.

IDC suggests that Huawei’s shipments are up 8.4% compared to this same quarter last year, while Samsung’s shipments have gone up 5.5% compared to this same quarter last year. Apple’s change in this time frame is down 15%.

The entire market’s combined smartphone shipments are down 0.3% compared to this same quarter last year. But how is it possible that Huawei could be catching up with Apple – and perhaps someday Samsung?

IDC analysts suggest that Huawei’s strong shipment numbers come from strong domestic sales (in China) and “even stronger” sales in Europe. Huawei is the number-one smartphone seller inside of China at the moment, and China is one massive market. The company is bringing their business to the African markets with extremely strong entries like the mid level GR8 and recently launched P9.

If Huawei can continue to strengthen its position as a high-end smartphone manufacturer, it’s not difficult to imagine the company taking market share from the higher-up, more established brands with the promise of unique smartphones customers have never handled before.

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#Apple #Huawei #Huawei P9 #Samsung

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.