Jawbone's uber-portable headset now in SA

Wearables may be the talk of the town at the moment, but given that Jawbone is just finding their feet in South Africa, chances were slim it was going to announce any fitness product heading our way so soon. Instead, then, the company is going back to its roots: It just announced a new version of its Era Bluetooth headset, with a markedly smaller design, a 10-hour battery and a bundled charging case.

In particular, the new Era is 42 percent more compact than its previous model, with a new earpiece that’s said to fit more securely. On the audio front, Jawbone moved to tiny MEMS microphones and also overhauled its Noise Assassin noise cancellation technology with support for wider-band audio. You can also use voice commands to order your Siri around, assuming you have an iPhone, iPod or iPad. It’s on sale today in four colors starting at R1099 through the normal retailers or online, though if you want that charging case, you’ll need to shell out R1499 for the bundle.Sjoe!

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.