Meet the Adidas Z.N.E. Pulse Collection, inspired by athletes' heartbeats

Adidas Athletics has finally unveiled its latest Z.N.E. collection, the first apparel range of its kind to be inspired by the rising heartbeat of athletes before a game.

Adidas has worked closely with athletes during the development process, including collecting and analysing data to help shape the Athletics Pulse range. This has focused on the ‘pulse moment’ when athletes leave the locker room and head towards the field of play, a moment when the athletes’ heart rate peaks in anticipation.

At the heart of the collection is the adidas Z.N.E. Pulse Knit Hoodie, crafted with the unique heartbeat knit in breathable merino wool. It is designed to ensure a comfortable fit for every athlete, no matter the sport they compete in. The collection, which features a variety of knitted and Jacquard hoodie designs, has been created to seamlessly move from game day to any day. Its next level craftsmanship is evidenced in the trim details, iconic design markers and functional construction. The knit version also ensures the wearer stays cool when the pre-match heat is on.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.