Netflix Comes Up With Unique Concept

It shouldn’t come as a surprise to find out that in Mzansi the majority of the population are black and female and they usually face the worst kind of tragedies and reality…another thing that shouldn’t come as a surprise. From natural hair getting banned in schools for young girls, to an increase in domestic abuse, murder and ongoing inequality in the workplace. In the face of adversity, we are searching for a way to uplift our women.

Following its arrival in SA and the introduction and focus on strong black lead content last year, Netflix South Africa tapped into this movement, using three local female illustrators, Karabo Poppy Moletsane, Delmaine Donson and Sinomonde Ngwane.

Through their creations, the local artists further highlighted the importance of being a Strong Black Lead – shedding light on the trials and tribulations of the strong, black South African female while at the same time highlighting the important work of the black creatives who brought us stories of inclusion and representation on Netflix.

If you regularly flex your streaming muscle, like us, you’ll know that Netflix is home to tons of great black content. Moreso, the platform brings the Strong Black Lead movement to life, both on and behind the screen.

Point in case are three recent releases: When They See Us, a four-part limited series from director Ava DuVernay that explores the criminal justice system through the true story of the Central Park Five; She’s Gotta Have It, a comedy-drama series created by Spike Lee following artist Nola Darling’s romantic life in gentrified Brooklyn; and Good Girls, a crime comedy-drama series, now in its second season, about three suburban moms who orchestrate a local grocery store heist to escape financial ruin.

“I am a Strong Black Lead”

During the experience, Delmaine said: “Strong Black Lead, to me, means someone who can inspire change, someone who is strong enough to take the first step to create change and someone who is able to influence the minds of others while giving them a different perspective”.

Karabo said: “It means being able to pioneer and make things that are seen as unconventional the new normal.” She added that for her the term means “to achieve excellence, despite the push back and obstacles we as black people may encounter”.

Sinomonde said: “A Strong Black Lead is someone who is not afraid to challenge the status quo, someone who is strong, takes control of their life and is a great leader in their field.”

A fantastic initiative that perfectly showcases Netflix’s dedication to not only local content but also using that as a source for change in society as a whole. We are definitely here for such concepts, well played Netflix.

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#Delmaine Donson #Karabo Poppy Moletsane #Netflix #Sinomonde Ngwane

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Thabiso Moloi

With many, many years of PR, digital & influencer marketing work under his belt, Thabiso has worked on a great number of technology, business and consumer brands. In addition, he has become obsessed with most things under the sun including music, series, sports, movies etc which he now regularly writes about. You can find him on Twitter: @Thabz_14