Hot on the heels of our previous feature involving them, Netflix have announced today the introduction of a Mobile Plan to members across the sub-Saharan Africa region. The streaming giant last year tested two Mobile Plan options to see if their members would like them and following the test, they will now launch one Mobile Plan at R49/ US3.99 which will sit alongside their other three Netflix plans; Basic, Standard & Premium. Here are the top things to know about it:
- The mobile plan can be accessed on a tablet or a smartphone. And allows one stream in SD (520p). Which means, at one time, only one device can play it.
- Members who subscribe to the mobile plan will have the same access to the entire Netflix catalogue available in Africa
- You can still have up to 5 different Profiles on the mobile plan. However, you can only stream only on one device at a time.
- There are no ads, and you get all episodes at once, like you get with all of our existing plans.
- Mobile plan users will have access to the same catalogue and all mobile features—Smart Downloads, adaptive UI, 5 profiles, profile PINs, maturity settings—like they do on existing plans.
Netflix has been constantly working to make the experience great for our members on mobile devices, with key innovations:
- Adaptive Bitrate: which intelligently makes streaming efficient, using less mobile data for more hours of Netflix: upto ~6.5hrs on 1GB.
- Smart Downloads: Downloads on phone and tablet were already useful. But when you enable Smart Downloads, it downloads the next episode over Wi-Fi, and deletes the one you’ve seen. So you’re always ready to watch.
- Adaptive Android UI: Which optimises the Netflix app intelligently for entry-level Android phones [with sub-1GB RAM].
- Sharing to Instagram Stories: The joy of entertainment is in sharing with your friends. So you can let your social media feed know what you enjoyed on Netflix.
“We increasingly are understanding what our members needs and sort of the members we haven’t signed up, consumers’ needs generally, in more and more countries. And they all have sort of unique constraints that they’re working through. They have unique expectations from the service. And our job is to learn more and more and more about what those are and make sure that we are being able to offer the service in a way that feels natural that feels delightful to them,” said Greg Peters, Chief Product Officer and Chief Operating Officer at Netflix.
The four price tiers in Mzansi now are:
- Mobile: R49/month
- Basic: R99/month
- Standard: R139/month
- Premium: R169/month
| Country | Currency | Mobile Price | Basic Price | Standard Price | Premium Price |
| Nigeria | NGN | 1,200 | 2,900 | 3,600 | 4,400 |
| Kenya | KES | 300 | 700 | 950 | 1,200 |
| South Africa | ZAR | 49 | 99 | 139 | 169 |
| Other SSA Countries | USD | $3.99 | $7.99 | $9.99 | $11.99 |
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