Streaming platforms like Netflix have become a common entertainment choice for people in today’s technology-based world. Instead of waiting for shows to start on terrestrial television, people are using on-demand services like Netflix to watch shows like I Am All Girls more than ever before. Its success has been well documented but that hasn’t stopped reports emerging which suggest the world’s biggest streaming platform could be about to make a move into the gaming genre.
According to a recent report by The Information, Netflix is keen to expand on its catalogue of entertainment offerings with some video games of its own. Filmed entertainment will always appeal to people and the platform will continue to host hit shows and movies, but the gaming landscape can be highly lucrative for the company and enable the platform to improve its all-around service.
Speculation is rife after the video streaming company is reportedly on the lookout for an executive to lead a potential video game division. The American over-the-top content platform and production company has been speaking to industry veterans in an attempt to dominate the market and maximise its potential.
The types of games the platform could offer are expected to be highly detailed also, especially with people being able to access a range of different titles on their smartphone devices. There is clearly an appetite for convenient, on-demand gaming as popular racing themed slot games like Wild Chase: Tokyo Go are proving, alongside other hit titles like Among Us, augmented reality products like Pokemon Go, and numerous arcade classics we can now sample.
There is also additional speculation that Netflix is considering branching out into a bundle video game service in an attempt to rival Apple Arcade, with the rumoured video game expansion being a big part of its project. Services like Apple Arcade, which was launched in September 2019, gives subscribers access to over 100 games for $4.99 a month in the US. Should Netflix be able to produce something similar, then it could help elevate the Netflix brand ever further.
Despite Netflix’s success championing some of the very best television shows and movies from around the world, these reports have baffled fans of the streaming platform. Why would such a successful service want to risk upsetting its subscribers with games? Do people really want to
access games from the comfort of their own home? In short, yes, they do.
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The fact remains, on-demand services provide a real need in today’s modern world, where people want instant access to entertainment options at the touch of a button. The emergence of smartphone gaming has provided platforms like Netflix with a much-needed insight into just how successful an offering of its own might be. Over the years, hit releases like Angry Birds and Candy Crush have registered humongous success, alongside a whole host of other gaming options.
Should Netflix team up with a range of developers and provide games to its millions of worldwide subscribers, then people will surely utilise the option. After all, there are only so many television shows or movies people can watch during a Netflix binge before inspiration runs dry and boredom sets in. If users had the option of sampling a range of fun and entertaining titles as another option, then it can only be a good thing for Netflix fans and result in yet another revenue stream for the company.
Whether Netflix press ahead with this remains to be seen, but reports suggest the content platform and production company, which was founded in 1997, is looking to start the next chapter in its already amazing journey.