Nokia adds 500, 502 and 503 to its Asha lineup, starts at R899

Nokia’s biggest announcements in Johannesburg today are focusing on Lumia devices first and foremost, but it’s not leaving the Asha lineup out in the Finnish cold. After boasting that 26 million Ashas have sold so far, the company’s announced that it’s adding three successors to the Asha 501; the 500, the 502 and the 503. All three sport the same primary colored plastic casing as the 501, but with a new “Ice” layer of transparent polycarbonate. They’ll be available in bright red, bright green, yellow, cyan, white and black.

See full specs on the press release after the jump

The all-new Asha range

The showcase also saw the announcement of three new devices in Nokia’s affordable Asha range of smartphones.

“We have expanded the Asha family with a trio of smartphones that offer consumers a choice of handset that suits their budget, each with stunning design, great social apps, and new imaging experiences,” continued Durandt.

Nokia Asha 503 is a 3.5G device, and pushes the boundaries of affordable smartphone innovation with a unique layered design and a scratch-resistant, curved Gorilla Glass screen. With a five megapixel camera and LED flash, the Nokia Asha 503 provides a smarter imaging experience through ‘swipe’ and one-touch social sharing. The Nokia Asha 503 has an estimated recommended retail price (RRP) is R1199.

Joining the Asha 503 is the dual SIM Nokia Asha 502 at an estimated RRP of R1199, and the most affordable device in the range, the Nokia Asha 500 at an estimated RRP of R899. All the new devices are built with the Nokia hallmarks of manufacturing quality and outstanding battery life.

The range features an innovation known as layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. It combines an inner layer of bold, bright colour surrounded by crystal-clear transparency. The combination adds a distinctive look to the phone’s monobody design, as well as durability. The high-end design is a clear differentiator, as are the craftsmanship and attention to detail.

The new Nokia Asha range bring a fully redesigned user interface. Swipe is the main gesture for navigating the phone – whether answering a call, viewing notifications or closing an app. Swipe also activates the built-in camera. Just swipe up from the lock screen to start the camera and touch anywhere on-screen to take a photo. The camera experience is also more social, with the option to post an image to Facebook or Twitter with just one touch.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.