Picture Essay: Amarula World Elephant Day

Over the weekend of 12 August 2018, multiple life-size elephant ice sculptures appeared in key cities, Johannesburg, Toronto and Sao Paolo. We joined Amarula in Melrose Arch, Johannesuburg as these massive elephant ice sculptures slowly melted, dramatically symbolising the disappearance of elephants. This lead to mass awareness, as people from different cities around the world witnessed these elephant ice sculptures slowly disappearing before their eyes.

Scroll on below for scenes from the event.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.