Picture Essay: American Express, June 16 The Box Shop

Over the June 16 long weekend, Vilakazi Street came alive as it was transformed into the epitome of youth culture hustle, echoing the entrepreneurial and creative spirit of 2019 which celebrated a youth on the rise. With the powerful backing by American Express, The Box Shop Food Market celebrated its second year of the partnership.

This year, the food market featured 30 stalls operated by young entrepreneurs. Out of the 30 stalls,12 stalls were dedicated to food from African-inspired traditional cuisines, hot authentic beverages, a display and showcase of local wines and ready to eat products. The remaining 10 stalls were dedicated to fashion, accessories and jewellery products. In addition to the partnership, American Express also set up all 30 suppliers with Pocket Point-of-Sale (POS) devices at no cost to enable the youth-owned SMEs to transact with ease and to be used beyond the Box Shop June 16 Food Market at other markets.

Check out the below images after the jump.

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#American Express #Soweto #Vilakazi Street

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.