Range Rover Unveils Mythologically Inspired Celestial Collection

Luxury automaker Land Rover has unveiled a new collection for the Range Rover Sport SV that breaks away from tradition. The Celestial Collection isn’t a lineup focused solely on performance or horsepower. Instead, it offers a unique homage to ancient mythology and celestial bodies.

This collection features five distinct curations, each named after a mythological figure or celestial object: Gaea, Theia, Io, Vega, and Sol. Each Range Rover Sport SV in the Celestial Collection boasts a bespoke exterior colour and unique design elements that reflect its namesake.

“The cosmos is a universal theme that transcends borders,” said Phoebe Lindsay, Materiality Manager at Range Rover. “It’s fitting for the first collection for the Range Rover Sport SV, pushing the boundaries of design while staying true to Range Rover’s British heritage.”

The focus isn’t just on visual appeal. The Celestial Collection extends the theme throughout the interior, with inscriptions and finishes adorning the center console, treadplates, and other elements. This approach aims to create a personal connection between driver and car.

“Luxury car buyers today seek more than just a vehicle,” explains Geraldine Ingham, Managing Director of Range Rover. “We want to create cars that inspire a personal connection. The Celestial Collection is an ethereal and unique range, meticulously crafted for those who value deeper meaning and storytelling in their car.”

A Look Inside the Celestial Collection

Gaea: Inspired by the Greek goddess of Earth, Gaea features a Green Terre Matte exterior and an earthy-toned interior.
Theia: Named after the Titaness of sight, Theia sports a warm Ilmenite Grey exterior and an Ebony and Ecru Windsor leather interior.
Io: Taking cues from the most volcanically active body in our solar system, Io boasts a fiery orange Cyllene Gloss exterior with two interior options: a dramatic Ebony and Rosewood combination or a more traditional Ebony and Lunar Windsor leather.
Vega: Inspired by the bright blue star Vega, this curation features a Verrier Blue exterior and two interior choices: light Ebony and Perlino leather or a darker Raven Blue and Ebony leather-free option.
Sol: Sol, the Roman Sun god, is embodied in a striking Aurora Yellow gloss exterior.

Oly five units of each curation will be made available in South Africa.

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Papi Mabele

Papi Mabele has a marketing background, he is a digital marketing expert with extensive experience in launching and building global brands in the emerging markets. Papi is also an avid tech writer, enthusiast and all round tech junkie. As a freelance writer and analyst he has been numerously published in Popular Mechanics (SA), GQ South Africa, Premier Magazine, Driven Magazine, Bloem News, Courant, The Weekly, Enthooze Magazine and PiE magazine amongst others.